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About Us

Welcome to Property Launcher — your smart, simple, and powerful companion 

in navigating Singapore’s property landscape.

The LakeGarden Residences Day Aerial View

Our Story

Real Estate Company

Property Launcher was born from a vision — to make exploring and understanding Singapore’s property landscape smarter, simpler, and more transparent.

Founded by Edmund Chong, Property Launcher grew out of a passion to help people make confident property decisions through technology and data-driven insights. With a background in digital development and analytics, Edmund saw how scattered information and outdated tools made it difficult for buyers and homeowners to research effectively. That inspired him to build a platform that brings reliable data and clear insights directly into users’ hands — without the jargon or complexity.

With the help of Gordon Sia, Property Launcher is integrating media and content innovation to level the playing field — delivering engaging, educational, and easy-to-understand property content that empowers users to make informed decisions.

To ensure users can take action safely and confidently, Property Launcher works closely with licensed real estate agents to guide transactions and provide professional support. This allows users to access expert advice when they’re ready to buy, sell, or invest — all while benefiting from the platform’s tools, data, and content.

Since early 2023, we’ve been refining our platform through research, prototyping, and user feedback, evolving it into a tool designed to simplify property research, compare developments, and understand market trends — all in one intuitive experience.

What the App is For-

Property Launcher is designed to help:

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Search & Compare Properties
Quickly browse and contrast listings across different segments (HDB, condominiums, landed properties), letting you see amenities, location pros & cons, recent transaction history, and projected trends.
Valuation & Analytics Tools
Get data-driven valuations and insights so you can judge whether asking prices are reasonable. The app brings in recent transactions, market indicators, neighbourhood statistics, and more to help you make smarter choices.
Scenario Planning
Thinking of buying, renting out, renovating, or reselling? Property Launcher helps model those scenarios: estimating costs, rental yields, future value, financing effects, and more.
Alerts & Notifications
Be the first to know when a property that meets your criteria is listed, or when market indicators shift
Guides & Resources
We believe knowledge empowers — our app also provides tips, checklists, glossaries, and frequently asked questions to support people through property decisions.

Why It’s a Great Choice

Developed with care, Property Launcher is built on strong foundations:

Founder-driven vision with domain focus

Edmund’s experience in property-tech, data analytics (or real-estate / investments depending on his background), gives him a deep understanding of what people need and what the market lacks.

Up-to-date, reliable data

We integrate multiple sources (government transaction records, listing databases, local market reports) to give as accurate a picture as possible.

User-centric design

We worked directly with property seekers, agents, and landlords during development so that the app addresses real pain points: e.g. confusing listing details, hidden costs, or difficulty comparing “apples to apples”.

Transparent & fair

No gimmicks. We aim to show both potential rewards and risks. What you see is what you get.

Our Vision & Plans for Growth

We’re just getting started. Property Launcher aspires to become the go-to platform for all things property-decision-making in Singapore — and beyond. Some of the things we’re working toward

Deeper local expansion

Increasing our coverage in every planning area, with finer‐grained analytics (street level, micro-neighbourhood) to help users make decisions even more precisely.

Additional tools & features

For example, integrating renovation cost estimators, financing calculators tailored to banks’ latest rates, projected rental demand heat maps, and possibly AR/VR previews of property interiors.

Marketplace & services

Connecting trusted service providers (loan advisers, surveyors, agents, legal) to users in the app. Possibly facilitating transactions or referrals directly, in ways that remain transparent and with due diligence.

Geographical expansion

While Singapore is our home, many of the challenges we address are common in other mature, data-rich property markets. We anticipate expanding to neighboring markets, adapting for local regulations, data availability, and user habits.

Continuous improvement

Listening to users: feedback, suggestions, bug reports. Ensuring performance, usability, and trust always come first.

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Partnership Opportunity

At Property Launcher, we believe everyone deserves to make property decisions with confidence, guided by reliable data and thoughtful analysis.

Although we’re officially launching in 2025, we’ve already received strong positive feedback on our system and continue to refine it with our dedicated team of digital specialists.

We’re always open to collaborating with like-minded partners who share our vision of transforming the property experience through technology and innovation.

If you’d like to connect — whether for feedback, partnerships, or ideas, we’d love to hear from you.

At Property Launcher, we believe everyone deserves to make property decisions with confidence, guided by reliable data and thoughtful analysis.

Although we’re officially launching in 2025, we’ve already received strong positive feedback on our system and continue to refine it with our dedicated team of digital specialists.

We’re always open to collaborating with like-minded partners who share our vision of transforming the property experience through technology and innovation.

If you’d like to connect — whether for feedback, partnerships, or ideas, we’d love to hear from you.

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Completed

Signature At Yishun

  • S$ 1.3M ~ S$ 1.65M
Completed

Copen Grand

  • S$ 1.08M ~ S$ 1.88M
Uncompleted

The LakeGarden Residences

  • S$ 1.04M ~ S$ 4.38M
  • 134,176 sqft
  • Joint Developers: Wing Tai
Launching Soon

One Sophia

  • S$ 1.1M ~ S$ 3.63M
  • 76,618 sqft
  • Joint Developers: Chip Eng Seng Corporation
Launching Soon

River Green

  • S$ 1.26M ~ S$ 3.52M
  • 100,032 sqft
  • Joint Developers: Wing Tai
Launching Soon

LyndenWoods

  • S$ 1.39M ~ S$ 4.23M
  • 124,397 sqft
  • Joint Developers: CapitaLand Group

Discover Singapore’s latest launches in CCR, RCR, OCR and EC—complete with live price lists, PSF ranges, floor plans and daily refreshes.

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